The Sales & Business Development team - have the ideas, initiatives, and activities that help make Medefer grow in the market. We understand the fundamental drivers of the business, our customers, partners, and competitors. This insight supports the business in making informed decisions in the pursuit of long-term business value. We are responsible for directly increasing revenue, brand awareness and creating long lasting relationships with clients. We also like to keep an eye on the healthcare and technology market, the competitor landscape, how national policies are changing, and how we can expand in the marketplace.
3 Key functions of Sales & Business Development
Each function of Business Development is fundamental in driving all other aspects. As we begin discussions with a new client in our pipeline, continuous evaluation and communication of the service provides feedback on where we can improve and drives marketing content.
- Sales – Obtaining new clients, retaining clients, expanding services with existing clients.
- Account Management – maintaining and developing relationships throughout their journey with us.
- Marketing – public relations, social media outreach, digital marketing, awards, and events.